Empire325 Marketing vs War Room
How Empire325 compares to War Room on capabilities, engagement model, pricing, and outcomes
About War Room
War Room (War Room Inc) is a boutique performance-marketing agency focused almost entirely on paid media — programmatic, paid search, and paid social — run through its proprietary ad-tech platform, Kedet. It positions itself as a ROAS-first partner that connects campaigns to a wide DSP and ad-network footprint and optimizes hard against acquisition cost.
Founded
Founded in 2009 (started as a video/creative agency, then narrowed to programmatic and paid media)
Size
Boutique / specialist. Vancouver, Canada HQ with a roughly 11–50 person team. Built as a focused paid-media shop, not a full-service or full-funnel agency.
Pricing tier
Custom, retainer/percentage-of-spend style engagements quoted per account (demo-and-proposal, no public price card). Geared toward brands with meaningful, ongoing paid-media budgets rather than small or one-off spends.
Best for
Brands that already know paid media is their growth lever and want a specialist to squeeze more ROAS out of programmatic, paid search, and paid social at scale — especially teams that value a proprietary optimization platform (Kedet) and tight control over ad spend across many networks and DSPs.
Side-by-side comparison
| Dimension | Empire325 Marketing | War Room | Basis (as of 2026) |
|---|---|---|---|
| Best-fit client | Businesses that want full-funnel growth — SEO, content, lifecycle, CRO, and paid media — run by senior strategists | Brands that have already made paid media their primary growth lever and want to scale ROAS across programmatic, search, and social | Per each agency's stated best-fit (Empire325 operating model; War Room company site & entry) |
| Model & scope | Full-funnel, senior-led — the strategists who win the work run it, with direct access and no junior handoff | Boutique paid-media specialist; programmatic, paid search, and paid social run through its proprietary Kedet platform | Per Empire325 operating model; War Room public disclosures & warroominc.com |
| Team & seniority | Senior-led, lean team; you deal directly with the people running the account | Boutique specialist team (~11–50 people) with platform-driven optimization | Empire325 operating model; War Room headcount per LinkedIn/public profile (11–50) |
| Attribution & measurement | Platform-neutral, end-to-end — GA4, ad platforms, and CRM/pipeline, so spend is judged on real revenue | ROAS-first, optimized largely within its own Kedet platform | Per Empire325 operating model; War Room platform positioning (Kedet, warroominc.com) |
| Pricing | Custom retainers; senior-led delivery without big-agency overhead or junior layers | Custom retainer / percentage-of-spend quoted per account, geared to meaningful ongoing ad budgets | Both quote custom, no public price card; War Room structure per entry & standard for paid-media shops of this tier |
| Location & specialties | US-based (Long Island, NY); local + AI-search/GEO expertise across the full funnel | Vancouver, Canada HQ; deep programmatic/DSP reach and Google Marketing Platform Partner (top 0.1% in Canada) | Empire325 operating model; War Room HQ & GMP Partner status web-verified via company site & June 2025 press release |
Last reviewed: July 2026
Why teams pick Empire325 over War Room
Empire325 is senior-led and full-funnel: the senior strategists who win your business are the ones who run it, with direct access — no junior handoff. We go beyond paid media into SEO, content, lifecycle, and CRO, and we build platform-neutral, end-to-end attribution (GA4, ad platforms, CRM/pipeline) so spend is judged on real revenue, not a vendor's own dashboard. US-based and pipeline-obsessed — $215M+ in pipeline sourced — we optimize the whole funnel that turns ad clicks into closed revenue, not just the media line.
Senior practitioners
Every engagement is delivered by senior team members. No junior-resourcing dilution; no project managers managing project managers.
Engineering depth across the stack
Web development, AI agents, data infrastructure, and analytics all under one team. Eliminates the multi-vendor coordination tax.
Revenue-tied measurement
Every engagement ties to CFO-defensible KPIs. Marketing mix modeling, incrementality, and multi-touch attribution are built in, not retrofitted.
When War Room is the better fit
Brands that already know paid media is their growth lever and want a specialist to squeeze more ROAS out of programmatic, paid search, and paid social at scale — especially teams that value a proprietary optimization platform (Kedet) and tight control over ad spend across many networks and DSPs. If your engagement specifically needs the operating profile War Room excels at, they may be the right call. Empire325 is happy to help you evaluate the fit honestly — we'd rather decline a poorly-fitting engagement than ship outcomes that don't compound.
Frequently Asked Questions
Is Empire325 a good alternative to War Room?
Yes — if you want more than paid media. War Room is a strong programmatic and paid-media specialist, but Empire325 is senior-led and full-funnel: SEO, content, lifecycle, and CRO alongside media, with platform-neutral attribution tied to real pipeline. If paid media alone is your goal and you want a proprietary optimization platform, War Room may be the better fit.
How does Empire325's pricing compare to War Room?
Both quote custom engagements rather than publishing a price card. War Room typically uses retainer or percentage-of-spend deals sized for brands with meaningful, ongoing ad budgets. Empire325 also works on custom retainers, but its senior-led, lean model means you're paying for the strategists actually running the work — not big-agency overhead or junior handoffs.
What can Empire325 do that War Room can't?
Full-funnel growth beyond media buying. War Room is a paid-media specialist that optimizes largely within its own Kedet platform. Empire325 covers SEO, content, lifecycle/CRM, and CRO, and builds platform-neutral attribution across GA4, ad platforms, and your CRM/pipeline — so spend is judged on real revenue, not a single vendor's dashboard. Empire325 is also US-based with Long Island local and AI-search/GEO expertise.
When is War Room the better choice?
When paid media is your entire growth engine and you want a dedicated programmatic specialist to scale ROAS across many networks and DSPs. War Room is a certified Google Marketing Platform Partner with its own AI-driven optimization platform (Kedet), so if getting maximum efficiency out of a large, ongoing ad budget is the whole job, that focus is a genuine strength.
References & further reading
Sources cited on this War Room comparison page
War Room's pricing tier (Custom, retainer/percentage-of-spend style engagements quoted per account (demo-and-proposal, no public price card). Geared toward brands with meaningful, ongoing paid-media budgets rather than small or one-off spends.) and best-fit profile (brands that already know paid media is their growth lever and want a specialist to squeeze more roas out of programmatic, paid search, and paid social at scale — especially teams that value a proprietary optimization platform (kedet) and tight control over ad spend across many networks and dsps) are derived from public disclosures, industry research, and Empire325's direct procurement experience.
- Gartner Marketing Research — digital-services consultancy procurement benchmarks and engagement-model analysis used for the comparison framework above.
- Forrester Research — B2B services Wave reports for the agency category, including War Room and adjacent firms.
- Harvard Business Review — professional-services operating-model research on senior-led delivery vs. layered organizational structures.
Comparing Empire325 to War Room for a real engagement?
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